I started writing for the web in 2013, on ChimeraRevo, explaining technology to the people who use it every day. I never stopped: Navigaweb, TurboLab, Giardiniblog, WordSmart and then the Blazemedia outlets, namely Punto Informatico, Telefonino.net, Webnews and IlSoftware.it.
With Blazemedia, since December 2020, I have signed more than 370 articles. They are guides, reviews and rankings on VPNs, cybersecurity, hosting and fintech. Almost two in three take the reader from research to a buying decision, where advertising lives inside the content. That is where I learnt that good copy is measured in rankings, trust and conversions.
In 2023 I wanted to put method behind my experience, so I enrolled in Communication Sciences at the University of Salerno. Marketing, e-commerce, advertising and linguistics for digital communication turned into real projects: a complete e-commerce site, a marketing mix, video campaigns and a study of eight artificial intelligence models.
AI is the thread that ties everything together today. I use it to generate video campaigns, to write Python scripts and small programs, and to optimise content for search engines and generative engines alike. An idea becomes a working tool in a few days, not a few months.