The story
I analyse and design an e-commerce business as a whole: positioning against competitors, core and extended product, personalisation, sustainability, omnichannel, payments, customer care, and acquisition and loyalty campaigns.
For the E-commerce course we came up with NaturaSnack, a shop for dried fruit, nuts and natural snacks. We started from three real competitors: KoRo, Makadamia and Nuturally. With the help of AI we analysed their personalisation, sustainability, community, reviews and services, and found the gaps to fill: a chatbot, tailored plans, allergen filters and clearer sustainability messaging.
From there came the extended product and two campaigns, “Snack Your Way” for brand awareness and “SnackMood” for the community. The site really works: catalogue, advanced search by allergen and quantity, chatbot, newsletter pop-up with a discount code, and checkout.
How it developed
E-commerce course, University of Salerno (2025/2026 academic year): group project presented on 10/11/2025.
- 10/2025Analysis of competitors and market gaps with dedicated prompts.
- 11/2025Extended product strategy, campaigns and website; final presentation.
What I can do
- Competitive analysis
- Core and extended product strategy
- Customer journey and site features
- Awareness and community campaigns
- Newsletter funnel and chatbot
Tools and keywords
Tools
Keywords
Work and evidence
NaturaSnack project: 3 competitors analysed, 2 campaigns and a site with allergen search and checkout.
The NaturaSnack case
Project slides and a browsable website.