The story
I build a marketing strategy starting from the target: buyer persona, positioning, product range, pricing strategy, distribution channels, tone of voice and communication mix. I create the visual materials with Canva and with AI.
Giocattoliamo is a brand of educational wooden toys for children aged 0 to 6. Its typical customer is Elena, 34, a parent who cares about sustainability. For her we designed a “circular” offer: a premium price of €49 for the starter set and a guaranteed €15 credit when the toy is returned, with refurbished versions at €35.
Each lever of the marketing mix has a paper and a visual: product range, technical sheet, pricing strategy, distribution map, emotional banners and the spot “Natural wood, safe dreams”.
How it developed
Marketing course, University of Salerno (2026): a complete project on the 4 levers of the marketing mix.
- 05/2026Product and price: product range, technical sheet, skimming and the circular lever.
- 05/2026Place and promotion: channels, tone of voice, banners and spot.
What I can do
- Buyer persona and positioning
- Pricing strategy and financial plan
- Distribution strategy
- Copy strategy and communication mix
- Banners and visuals with Canva
Tools and keywords
Tools
Keywords
Work and evidence
Giocattoliamo marketing mix: 4 papers, circular pricing €49 / €15 credit, Canva banners and video ad.
The Giocattoliamo case
The 4 levers of the marketing mix, with visuals and a spot.