The story
I write content that guides the reader towards a purchase decision: reviews, best-product rankings, price comparisons, buying guides. The advertising component (affiliate links, calls to action, product boxes) is built into the article without taking value away from the information.
In the most competitive sectors of the Italian web, such as VPNs, antivirus software, hosting and trading platforms, an article has to inform and sell at the same time. Of the roughly 370 articles I wrote for Blazemedia, 250 are reviews, rankings, comparisons or buying guides.
I learnt to balance two goals that seem opposed: the reader’s trust, which only comes back if it finds honest advice, and the publisher’s revenue, which only comes if that advice leads to a click. It is the same logic as a good advertising campaign, applied to a text that stays online for years.
How it developed
Hands-on experience on Blazemedia publications from 2020 to 2025, in verticals with fierce commercial competition.
- 2021First reviews and rankings on VPNs, antivirus software and cryptocurrencies.
- 2022 – 2024Buying guides on hosting, eSIMs, software and digital services.
- 2025Updated rankings and comparisons on VPNs, antivirus software and VPS hosting.
What I can do
- Product and service reviews
- “Best…” rankings
- Price and feature comparisons
- Calls to action and product boxes
- Updates to deals and rankings
Tools and keywords
Tools
Keywords
Work and evidence
250 reviews, rankings and comparisons out of about 370 Blazemedia articles.
The articles in numbers
250 pieces with commercial intent out of about 370.