Communication · 6 outlets and blogs · 12 years of experience

Copywriting & SEO Content

Twelve years of articles that get found, read and chosen.

The story

I write web content that answers a specific reader question and ranks on search engines: practical guides, reviews, rankings, in-depth technical features. I look after structure, headlines, meta tags, search intent and updates over time.

I published my first article in 2013 on ChimeraRevo. It was a technical guide, written for someone who had a problem and wanted to fix it straight away. It is still my method: understand what the reader is really looking for and give them the best answer, before anyone else.

Over the years I moved from vertical blogs such as Navigaweb, TurboLab and Giardiniblog to Blazemedia’s national publications. The rules there are tougher: fierce competition in the SERPs, precise editorial guidelines, tight deadlines. For Blazemedia I signed more than 370 articles in four and a half years, over six a month, and handled 33 updates and revamps of legacy guides to keep them on page one.

How it developed

Twelve years of continuous publishing, from 2013 to today. The collaboration with Blazemedia, still ongoing, is documented by a company certificate.

  1. 2013 – 2017ChimeraRevo: tech guides and in-depth features.
  2. 2017 – 2024Navigaweb.net, TurboLab.it, Giardiniblog and WordSmart.it: content marketing and copywriting.
  3. 2020 – 2025Blazemedia: more than 370 articles for Punto Informatico, Telefonino.net, Webnews and IlSoftware.it.

What I can do

  • Practical guides and tutorials
  • Product and service reviews
  • Rankings and buying comparisons
  • Meta titles, meta descriptions and SEO structure
  • Updates and revamps of evergreen content
  • Generative engine optimisation (GEO)

Tools and keywords

Tools

  • WordPress and editorial CMSs
  • On-page SEO
  • Google Analytics
  • AI writing tools
  • GEO

Keywords

  • copywriting
  • copywriter
  • SEO
  • SEO copywriting
  • content writing
  • content editor
  • articles
  • guides
  • reviews
  • WordPress
  • CMS
  • GEO
  • tech writing
  • content marketing
  • Google Analytics
  • Word
  • Google Docs

Work and evidence

370+ articles signed for Blazemedia in 56 months, 33 legacy guides revamped; company certificate.

Need this skill?

Let’s talk: I can show you more work or prepare a piece tailored to your brand.