The story
I design and produce advertising campaigns with generative AI: creative idea, tone, copy, image and video prompts, editing and successive versions. Every spot starts from a precise target and a precise promise.
Every video starts from one question: what emotion should it leave behind? For the coffee it is the morning ritual, for the AETERNA bag the silence of luxury, for the Antica Forneria biscuits a childhood memory. In that last spot the research from my thesis on nostalgia in marketing becomes an image.
Five spots exist in two versions: the first, born from a simple prompt, and the one remade with a professional prompt, reference images and targeted fixes. The comparison shows the work you cannot see. I can produce an example dedicated to the brand that is considering me.
How it developed
Spots made for the university courses in Marketing and in Visual Communication and Advertising, and as personal brand advertising projects.
- 05/2026Giocattoliamo spot for the marketing mix project.
- 10/2026Brand advertising: coffee, AETERNA, Antica Forneria, sneakers, smartphone, each in a basic and a professional version.
What I can do
- Creative concept and copy strategy
- Image and video prompts
- 10 – 20 second spots
- Versions and iterations for A/B tests
- Banners and key visuals (Canva)
Tools and keywords
Tools
Keywords
Work and evidence
6 AI-generated ads; for 5 the website shows before and after, from amateur to professional prompt.
See the before and after
Five spots generated twice: with a beginner’s prompt and with a professional prompt.