Case study: Giocattoliamo

The brand and the target

Giocattoliamo makes educational wooden toys for children aged 0 to 6, inspired by the Montessori method. The typical customer is Elena, 34, a parent who cares about genuine sustainability and educational design. The promise: a safe, inclusive and timeless toy that will never end up as waste.

1 · Product

FSC-certified beech and ash blocks, rounded corners, weights calibrated for a child’s grip, non-toxic paints compliant with EN 71-3. The box turns into a puppet theatre. The range grows in phases, with a lean startup approach.

2 · Price

A skimming price of €49 for the starter set, with a production cost of €16. The circular lever guarantees €15 of credit on return. Refurbished versions cost €35, and age-group bundles €65 and €95.

3 · Place

Selected independent shops and children’s bookshops, a proprietary e-commerce site, marketplaces such as Amazon Launchpad and Etsy, temporary and pop-up stores, and logistics integrated with the buy-back programme.

4 · Promotion

A warm tone, friendly on social media and dreamlike in the brand storytelling. The creative idea is an antithesis: throwaway plastic versus wood that lasts. The mix combines digital advertising, SEO and content marketing, public relations and community. The visuals were made with Canva and with AI.

Slides, banners and screenshots are shown as in the original projects, in Italian.