AI-generated images. Every image on this page was generated with artificial intelligence using professional prompts: none of them is a photograph. People, places and brands are fictional. The prompts remain confidential.

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  Prodotto · annuncio stampa

  He who breaks it, gladly fixes it

  An instant glue told through a twisted Italian proverb: the broken cup and the bottle on a solid yellow background, with the headline already laid out. A clean still life, soft shadows and believable broken edges.

  Where it fits: Print ad, social post

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  Persone · nostalgia

  Remember the charge on answering?

  A teenager holding a smartphone looks puzzled at an old public payphone. The sticker reads, in Italian, “Remember the charge on answering? Then you’re as old as we are.” This is vicarious nostalgia, the subject of my thesis: a memory younger people never lived, used as a communication lever.

  Where it fits: Social campaign, street poster

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  Lifestyle · food & beverage

  Espresso at the counter

  The elderly barista sets the cup on the marble and the customer picks it up: two hands and an everyday gesture. Natural light from the window, steam rising from the coffee, the espresso machine blurred behind.

  Where it fits: Coffee roasters and cafés: website and social media

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  Lusso · affissione

  Maison Vélare, Eau de Parfum

  A giant billboard on a Parisian building at blue hour, lit by floodlights: on it, a hand holding the bottle and lips in close-up. The image shows the campaign already in place, as the client would see it. The brand is fictional.

  Where it fits: Billboard mockup to pitch the campaign

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  Persone · beauty

  Real skin, sunset light

  Close-up of a face at sunset, with the sea blurred on the left: freckles, pores and windswept hair, without the plastic look typical of generated images. The empty space on the left is meant for copy.

  Where it fits: Skincare and beauty, campaigns with copy

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  Prodotto · packshot

  Sneakers on travertine

  A catalogue still life: a pair of ivory leather sneakers with a suede heel tab on a travertine slab, sand-coloured background and studio light. Stitching, laces and leather grain are sharp.

  Where it fits: E-commerce and catalogue

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  Prodotto · lifestyle

  The same sneaker, worn

  The same model as the packshot, worn by a man walking down travertine steps. Colour, heel tab and sole stay identical: the product is consistent between the catalogue shot and the lifestyle shot.

  Where it fits: Social campaign, landing page

• 
  Lifestyle · eventi e territorio

  The village food festival

  A historic town street packed with people, festival lights and striped stalls; in the middle of the crowd a young man waves upwards. Dozens of different faces, smoke from the grills and late-afternoon light: a complex scene that stays believable.

  Where it fits: Events, tourism, local councils

• 
  Persone · emozioni

  The newlyweds' table

  The newlyweds at the table after dinner, holding hands: her eyes are teary, he looks at her. Empty plates, wine in the glasses and candles: the imperfect detail makes the scene feel real, like a reportage shot.

  Where it fits: Wedding planners and event venues

• 
  Lifestyle · viaggi

  Sunset over the harbour

  A woman leaning out of a window with peeling shutters looks at a seaside village at sunset. Warm backlight on her hair, pastel houses and the harbour in the background.

  Where it fits: Tourism, hospitality, fashion